3.65M

Increase in Revenue

4.80X

Return on Ad Spend

$760K

Ad Spend

The Story

Ad SpendOur client Gripped Fitness Audio is an exciting brand that manufactures Bluetooth wireless headphones designed and specifically created for the fitness industry. Gripped engaged us to be their marketing partner to expand their market share, break into new international markets, and increase overall conversions.

“The Official Gym Headphones” were a unique product placed in a market historically dominated by big players such as Beats by Dre, Skull Candy, Sol Republic & Monster. It was our task to nip at the toes of these goliath companies and obtain as much attention in this niche as possible.

The Goal

Utilizing Gripped’s Existing influencer and athlete network we curated visually appealing user-generated content [UGC] and crafted compelling ad copy to use as high converting ads on both Facebook and Instagram.

Once we had proven the right creative, copy, and target audience mix we scaled campaigns in our local market which further allowed us to test new audiences in Europe and Asia.

The results from Facebook alone yielded a 2.98X ROAS with more than a 6X ROAS from our implemented Omni-channel marketing approach.

How did we do it?

Utilising Gripped’s Existing influencer and athlete network we curated visually appealing user generated content [UGC] and crafted compelling ad copy to use as high converting ads on both Facebook and Instagram.
Once we had proven the right creative, copy and target audience mix we scaled campaigns in our local market which further allowed us to test new audiences in Europe and Asia.

The Results

ROAS = 4.80X

Revenue = 3.65 Million

Ad Spend = $760K

Duration – 12 Months

WANT TO ACHIEVE SIMILAR RESULTS?

BRANDS THAT WORK WITH US

brand-partners-top-notch
brand-partners-gripped
brand-partners-the-mojo-master
brand-partners-g-train-pro
brand-partners-biolayne
brand-partners-noobru
brand-partners-thyfty
brand-partners-fulllmetallabs
brand-partners-azoth
brand-partners-globallabs

MAKE YOUR 2021 YOUR BEST YEAR YET

GRAB OUR 2021 SALES & PROMO PLANNING CALENDAR