3,000%
Skyrocketed previous sales
$1.9 B
A growing and highly lucrative market worth Billion
3.6x
Achieved a Facebook ROAS
The Story
Snackwize delivers healthy snack boxes to office and workplaces on a subscription basis. The founder, Conor, came to us wanting more leads to help grow his business and increase recurring revenue. The problem was, he’d tried a number of marketing agencies before. And every single one of them failed to deliver on their promises. So when Conor came to us he was understandably frustrated and ready to give up working with agencies. He decided to give it one last shot, and partner with us — letting us know that this must work, or he’d walk away to try and figure it out for himself. Within just 2 weeks thing were going great…
Then disaster struck. Australia was flipped upside down by the Coronavirus crisis. Their entire business was devastated overnight as they lost all of their 100+ clients.
The Goal
In the past, they’d played around with the idea of a home delivery service. They’d set up a rough web page for it. But it was never a priority for them and they weren’t bringing in any sales from this side of the business.
We knew that Snackwise had to completely pivot their entire business if they wanted to survive…We were determined to help Snackwise win this fight at all costs. So we immediately held a crisis meeting and after hours of brainstorming, crunching numbers, and sharing ideas — we developed a watertight plan.
We would transition them from a B2B subscription business, and turn them into a fully-fledged, home delivery, eCommerce business. So instead of relying on B2B customers (most of who were forced to temporarily close their doors due to the virus), we’d focus on selling to the public instead.
How did we do it?
Optimised the website to create a positive experience for their new audience
Crafted innovative creatives & compelling ad copy to ethically leverage the situation
Researched and realigned out targeting strategies to create high converting ad funnels
The Results
Saved Snackwize when they lost ALL their customers overnight
Skyrocketed previous sales records by 3,000%
Tapped into a growing and highly lucrative market worth $1.9 Billion
Achieved a Facebook ROAS of 3.6x
