$16.5K to $26.5K.
Increased avg monthly revenue from
FREED UP THE OWNER'S TIME
and allowed him to work in his area of genius (time is money)
23%
Increased the ecommerce return rate by
The Story
Supplement City is a young supplement retail brand. They started their eCommerce journey in
2019. Their willingness to grow made them realize they needed to turn one time purchasers into
returning customers.
The Goal
The brand has a very strong customer management game. BUT their capability to keep one
time purchasers nurtured enough to turn them into customers was a challenge they needed to
overcome. So being the low hanging fruit and having already paid to get them into their system
the goal was to grow the base of recurrent customers while making email marketing a stronger
source of revenue.
How did we do it?
Created strong segments.
Established a cadence of weekly emails that contained information to nurture the audiences and build a relationship.
The Results
Increased avg monthly revenue from $16.5K to $26.5K.
Freed up the owner’s time and allowed him to work in his area of genius (time is money)
Increased the ecommerce return rate by 23%
